Aubade : the Glam & Chic French lingerie brand


The Art of the expertise

The first Aubade L’Art d’Aimer stores saw the light in 2006. 


The concept of an intimate and sensual showcase store dedicated to Women and their Seduction. 




These cocoon concept-stores hold all of our lingerie and swimwear collections, accessories and collector’s editions. 


From ultra to everyday seduction, Aubade collections have been imagined with the needs and desires of all women in mind. 


Our discreet advisers accompany women in their choice of lingerie and are sources of precious advice for an every-increasing number of male customers visiting our stores.






The Art of the lessons of seduction

Cleaver, suggestive and knowing… for more than 19 years, beautiful strangers have been telling us their Lessons in Seduction on street corners.

Black and white, feminine curves magnificently veiled and unveiled by Aubade lingerie have made generations of men and women dream and have created a true game of seduction, Aubade, l’Art d’Aimer, a blend of sensuality, complicity, and humour.



The various photographers having worked their magic for the brand have each brought a personal outlook on Aubade seduction. These artistic and pictorial lessons are an ode to women’s power of seduction, refinement and elegance.

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