Princesse tam tam lingerie : Undress like a princess
In 20 years, the lingerie brand Princesse tam.tam has won the wardrobe of love of corsetry. Discover below the claw with romantic accents and bucolic ...
A little history ...
Once upon a time Loumia Hiridjee, a young woman of Indian origin, born in Tananarive (now Antananarivo) on the island of Madagascar. In 1985, when she was only twenty years, she decided to open a small shop of gift items in the 6th arrondissement of Paris with her sister Shama. What do they sell? Of briefs to male colorful prints, in particular, who won both popular with men than women.
And as business acumen is in their genes - their father is entrepreneur himself - the two young women have the idea of launching a lingerie brand cheerful and colorful, displayed against the grain of the eternal black corset and white.
Loumia Hiridjee
Princess Tam.tam, whose name evokes a film with Josephine Baker, is well established. At its head, of course Loumia and Shama, aided by Mourad Amarsy (now husband Loumia), graduated from the Higher Institute of Management, and Valérie Delafosse, a designer friend who draws the first collection. In 1987 therefore, the gift shop of the 6th arrondissement of Paris becomes the new showcase of the brand.
The spirit Princess tam.tam
But who is the wife Princess tam.tam? We could define it as being both playful, refined, sensual and romantic. A real woman of modern times.
In addition to offering a sparkling underwear and never vulgar, the brand aims to be accessible. Indeed, it is possible to acquire a set of lingerie for a sixty euros. This good quality / price ratio is the main asset of the brand. Moreover, it innovates and now offers three lines (corsetry, nightwear and swimwear), multiple forms so everyone can find happiness.
Together "Wonderland" (69 euros)
Material side, it has also evolved: she dresses women of Calais lace, microfiber, tulle ... And this year, the brand is very caring with her Princesses as the theme of Alice in Wonderland, she accepts a pyjapantacourt, a baby doll short-shorts and a loose silk, lace and embroidery ...
Advertising Princess tam.tam 2006
Finally, the brand Princesse tam.tam is firmly focused on the international as it generates more than 24% of its turnover abroad. It is present in over 60 countries, Japan, Russia, Canada, UK, Sweden, Norway, Lebanon, Spain ... primarily through specialty shops and department stores. In 2004, she has opened its first store in Italy, opened a second store in 2005 in Russia (Moscow) and a shop in shop within Selfridges in London. And his current goal is to access new markets in Europe, Asia and North America. The fairy tale is not going to stop ...
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